A week, and
a real document.
What your website should be — its pages, its content, what it would take — decided before anything is designed. Part of the pack, on its own.
£1,500one week · credited in full against a build
Why a Review
Paid discovery, not a free proposal
A free proposal is written to win the work. A Review is written to find the truth about your site — what it should be, what’s in the way, and what it would honestly take — and you pay for the week so the answer is the answer, not the pitch.
A document you keep
Not a slide deck or a call you half remember. A site architecture — pages, URLs, navigation, templates, the content model, the plan — versioned, printable, and yours. Take it to me, to your own team, or to someone else.
Credited in full
If we go on to build the site together, the £1,500 comes off the price. The Review becomes part of the pack, the way it would have been anyway — you’ve just had it a month early, and you’ve decided with it in your hands.
What you get
Four things,
all written down.
A structural audit of the site you have
Every page, what it’s for, what’s missing, what’s in the way, and what a bigger buyer sees when they land on it — page by page, without adjectives.
A first-draft site architecture
What the site should be: the pages and their URLs, how it’s navigated, the page templates block by block, the content model, and the technical shape. The same kind of document clients receive before design starts.
What it would take
The offer that fits, the time, the price, the risks with their fallbacks, and the decisions that are yours to make — named, with owners.
A walkthrough
Forty-five minutes, on the document, with the reasoning. Then it’s yours.
The week
Five days.
Each one accounted for.
Day 1
The call
An hour on what the site has to do, who it’s for, and what’s happened so far. Access to analytics and the current site if you have them.
Days 2–4
The audit and the draft
The site read as your buyer would read it; the architecture drafted against your goals, your content and your sector.
Day 5
The walkthrough
The document, the reasoning, the recommendation — and what happens next, if anything.
The document
The same architecture every client receives — written for you.
Every client’s document is private to them, so none is published here. Yours is written with the same template as every architecture I produce — purpose, sitemap, navigation, templates, content model, the technical shape, the plan and the open decisions — and it’s yours to keep.
- Fourteen sections, numbered
- A contents page
- Versioned, with a history
- Prints to a complete PDF
Questions
The things
people actually ask.
Is this a sales pitch with a price on it?
No — and the price is why. A free proposal has to win the work, so it’s written to. A paid Review has to be right, so it’s written to be. If the honest answer is that a template would serve you, or that your current site needs three fixes rather than a rebuild, that’s what the document will say.
What if we don’t go ahead?
Then you have a site architecture you didn’t have, for £1,500, and you can build from it with anyone. That’s the point of it being a real document rather than a conversation.
Can our own developer or agency build from it?
Yes. It’s written the way a good architecture is written — pages, templates, content model, technical shape — so a competent team can take it on. It doesn’t depend on me.
Why £1,500?
It’s a week of senior time and a document that would otherwise be the first fortnight of a project. Priced any lower it would be a sales call in disguise; any higher it would stop being a sensible first step.
What do you need from us?
An hour on day one, honest answers, and access to whatever exists — the current site, analytics if you have them, anything you’ve written about what you want. Content and imagery don’t need to be ready.
Start with
the document.
A relaxed 30-minute call first, to see whether a Review is the right first step. If a straight conversation would serve you better, I’ll say so.