Design and buildfor people whocan’t affordto get it wrong.
Senior design and build, from strategy to launch — one experienced partner instead of an agency handoff. Every site is decided before it’s drawn, and built to be added to.
The method
“A website that’s different for a reason has to be different in its structure, not just its surface.”
- 01
Decided before it’s drawn.
Before a screen is designed, the decisions are in your hands in writing — a site architecture, and a brand guide where the brand needs defining — fixing what the site is, how it works and how it looks. Sign-off is a decision, not a mood board.
- 02
Ridden before it’s promised.
Anything that could be a gimmick is prototyped and scrolled before it goes in a document. What’s settled is settled; what’s under review says so.
- 03
Built to be added to.
A modern stack, a content model that outlives the design, and a version history for the site as well as the documents. Launch is the first version, not the last.
Services
Three things,
one way in.
A site, a repositioning, or the site kept by its author — priced in the open, and delivered by one senior person from the first question to launch.
Where most projects start
The Site
For an owner-run business that has outgrown its website.
From£7,500
6–8 weeks
Fixed price, in three payments
Decided first
Goals, audience and the site’s structure agreed and written down before anything is designed, sized to the project, with a web brand guide where the brand needs defining.
Designed
Structure before surface: wireframes first, then every page designed for computer and phone. Anything ambitious is prototyped where it needs proving.
Built, and after
Built by the person who designed it, on a modern stack chosen for the project; a CMS you publish from yourself; launch, handover, and support hours afterwards.
The Repositioning
From £15,00010–14 weeks · fixed price
The same method at a bigger scale, for a website that has to change how the market sees the business: every decision in writing before design, the structure prototyped in rounds, a content system built to grow, and ninety days of Evolution after launch.
How it worksEvolution
From £2,000/mo4 senior days a month · rolling after 3 months
After either, the site keeps its author. A monthly release, a quarterly look at the architecture that issues a new version of the document, and priority on everything.
How it worksWork
Selected work.
What each business needed, and what changed — designed and built by the same hands.
Clients
In their
own words.
“Before he designed a thing, he wanted to know what we wanted to achieve with the website, not just where we are, and that’s made all the difference. Now we’re onto the shop, and because he built everything with the next step in mind, that’s exactly what it is: a next step, not starting again.”
Joe Wooltorton
Founder, Nuffinbutfishing
Further references available on request.
Working with
About
The person
behind it.
Discovery workshopHi, I’m Sam — a senior designer and developer based in Bath, and the person behind UXImpact. I design and build websites for owner-run businesses that have outgrown the one they’ve got: one person from the first question to launch, and still there after it.
I’ve spent 13+ years across product design, UX, and front-end development — enterprise products used by over a million monthly active users, early-stage SaaS built from scratch, and everything in between. I’ve been a founder too, which means I understand both sides of the brief.
What makes working with me different is the combination. Most UX designers can’t build. Most developers can’t design. I do both — which means fewer handoffs, faster delivery, and a finished site that works the way it was designed to.
I know what it feels like to have a lot riding on getting something right, with no room for a false start. I won’t waste your time, I’ll tell you what I think, and I’ll treat your project like it matters. Because it does.
When I’m not at a screen, I’m with my kids, running obstacle races, or thinking about problems I haven’t solved yet.
Contact
Let’s build something
worth building.
Tell me what you’re working on. I’ll come back within 24 hours. No hard sell — just a conversation about whether I can help.
A call, then a document.
A relaxed 30-minute call. If it’s a fit, the next step is a proposal: the first piece of the pack, before anything is designed. Or an Architecture Review — a week and a real document — if you’d rather decide with one in your hands.
One person, start to finish.
You deal directly with the person who’ll design and build it — no account managers, no briefing chains, no junior work. Senior on million-user products and zero-to-one startups alike.
Straight answers.
You’re not paying for someone to say yes to everything. If I think the approach is wrong, I’ll say so — and offer a better one.
Or reach out directly
hello@uximpact.designGrab a time that suits you
A relaxed 30-minute chat about your project.
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