One person.
The whole website.
Discovery, UX, design, and the built site — delivered by the same person who designed it. No agency handoff, no Figma files left for someone else to interpret. A bespoke site on a modern stack, ready to launch.
Why this way
One person, end to end
The person who researched the problem is the person who designed the screens and wrote the code. Nothing gets lost in a handoff, because there isn't one — and design decisions are made by someone who knows what they cost to build.
Built, not handed over
Most design work ends at a Figma file you then have to get built somewhere else. This ends at a live site on a modern stack — fast, accessible, and search-engine friendly because it was built that way, not retrofitted.
Yours to run
A CMS you actually use, so publishing a case study or a blog post costs you nothing and needs nobody. Hosting is typically free at your volumes. Once it's live, it's yours — no retainer required to keep it working.
How it runs
Four stages.
No mystery in between.
Discover
Understand the problem first.
Before anything is designed, we agree what the site has to do, who it's for, and what success looks like. Sized to the project — a sharp call, or a proper discovery session. Solve the right problem and everything downstream gets cheaper.
- Goals and audience agreed
- Site architecture mapped
- Scope and success criteria written down
Design
Strategy becomes interface.
Structure before surface: architecture and wireframes first, then high-fidelity UI. If your brand isn't yet defined for the web, this is where the brand guide gets built — and where it earns its keep for every page that comes after.
- Wireframes and user journeys
- Full UI design
- Web brand guide, where it's needed
Build
The design, made real.
Next.js, responsive from the smallest phone up, accessible, and quick. Built by the person who designed it, which is why the built site looks like the designs rather than an approximation of them.
- Production build on a modern stack
- Tested across real devices
- CMS wired up for your content
Launch & hand over
Live, and yours to keep.
Deployment, domains, analytics, and a handover session so you can run it without me. Support hours are included afterwards for the tweaks and questions that always follow a launch.
- Deployed and live
- Handover session
- Included post-launch support
Two ways to build
Fixed price.
Agreed before we start.
Both tiers get the same standard of thinking and the same person doing the work. The difference is scope, not care — and the exact scope is agreed in discovery, so the lists below are what's typical rather than a fixed menu.
Complete site
Most popularThe complete build, scoped around what the business actually needs.
- Discovery session and site strategy
- Web brand guide, where the brand needs defining
- Full UI design, consistent across every page
- Page templates for whatever the site needs
- CMS-managed content — case studies, a blog, or whatever you publish
- Production build, deployment and handover
- Post-launch support hours
Starter site
2–4 pages. Everything you need to go live, and nothing you don't.
- Discovery call and site strategy
- UI design across 2–4 pages
- Production build, deployment and handover
- Contact form and analytics
- Post-launch support hours
Split across three payments — on confirmation, on design sign-off, and on completion. If anything changes on either side, we agree it and price it before it moves forward. You'll never get an invoice you weren't expecting.
Included with the complete site
A web brand guide,
not a PDF nobody opens.
A living document your developers and designers can actually work from. Colour with real contrast ratios, a type scale that behaves on screen, components with usage rules, and design tokens ready to paste straight into a build. It outlives the project — every future page, deck and campaign has something to be consistent with.
- Colour palette with tested contrast ratios
- Type scale, pairings and web specimens
- Core components and usage rules
- Voice, motion and imagery direction
- Design tokens — CSS variables, ready to paste
Already have your brand defined for the web? We skip it, and that time goes into the site.
Recent work
Built, launched,
and running.
Questions
The things
people actually ask.
Why not use a template or a page builder?
You can, and for some businesses that's genuinely the right answer — if that's you, I'll tell you. A template stops being the right answer when the site is doing real commercial work: when it needs to load fast, rank, handle content you publish weekly, and look like nobody else in your sector. Templates are built to fit everyone, which is exactly why they make you look like everyone.
I already have a brand. Do I still pay for a brand guide?
No. The brand guide exists for the case where your brand isn't yet defined for the web — where you have a logo and a rough idea of the colours, but nothing that tells a developer what to actually build. If you already have that, we skip it and the discovery time goes into the site instead.
Why one person rather than an agency?
An agency puts a team between the thinking and the building, and a project manager between you and both. That works at scale, and you pay for it — in cost and in translation loss. One senior person who designs and builds is faster on decisions and cheaper on overhead. The honest trade-off is capacity: I take on a small number of projects, so timelines are real rather than optimistic.
Is 4–6 weeks realistic?
It's deliberately honest. A complete site is around thirteen working days of actual effort, and the calendar time accounts for sign-off gaps and the fact that content usually arrives later than planned. Anyone quoting you two weeks for the same scope is either not doing the same scope or is about to miss it.
What happens after launch?
Support hours are included for the first few weeks — tweaks, questions, small fixes. After that the site is genuinely yours: you publish through the CMS and hosting is typically free at your volumes. If you'd rather have someone keeping it sharp every month, that's what a Design Partner retainer is for.
What do I need to have ready?
Less than you'd think. Copy and images help, but they don't need to be final — the design is built to receive them. What genuinely matters is being available for the sign-off moments, because that's what sets the timeline more than anything I do.
Tell me what it
needs to do.
A relaxed 30-minute call. No slides, no hard sell — just whether this is the right thing for where you are. If a template would serve you better, I'll say so.